A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to performing a strategic assessment for a company. For this discussion, select any firm and describe at least two strengths/weaknesses and opportunities/threats. Based on your analysis, generate at least one possible strategic action to reduce risk, and at least one possible strategic action to capitalize on possibilities.
NOTE: Only authored websites, academic journals, and professional journals in your response, such as BusinessWeek and The Wall Street Journal. Be sure to include a citation or URL for each source of your information.