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Benchmarking and setting goals are very important in driving action; it encompasses getting inside the mind of the customer you are trying to reach. Dealing with human beings as you know can be difficult there are so many variables to consider.

  • In 300 words or more, discuss the importance of Benchmarking and Setting Goals. Include your understanding (personal experience) of Internal and External Benchmarking.

Locate book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library, Chapter 11 pages 263 –296 and Chapter 12 pages 297-347 will be most helpful.

Helpful resource:

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two.pdf

Instructor Lecture Week 6 – Web Analytics Benchmarking.pdf

Competitive Intelligence Analysis Metrics Tips & Best Practices.pdf

 
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