creating a conversation

Social media is a great place to connect with and develop relationships with members of the press (including bloggers). This requires finding the press on Twitter and engaging them in useful ways.

For this discussion, talk about how you would go about creating a conversation with a reporter about your issue/campaign. In your comments, please explain how you would approach bloggers differently than you would approach reporters.

  • How would you initiate the conversation?
  • What information would you share?
  • How would you follow up to ensure that you deepen your relationship with the reporter?
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