1. According to your textbook, skill in management is an absolute requirement for success as an agency executive. Management, in one form or another, is practiced by most people in their jobs almost every day. Delineate some basic concepts of management, both in theory and in practice, through experiences in EMS or your related field.
2. Ensure that the following textbook is being used and that it is in APA format with the correct number of words excluding the in-text citation:
   Fallon, L.F., & Zgodzinski, E.J. (2012). Essentials of public health management (3rd ed.). Burlington, MA: Jones & Bartlett.
   

 

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This assignment will introduce you to the use of physical agent modalities (PAMs) used in a hand therapy setting.PAMs are readily used in hand therapy settings.To be competent in the use of PAMs, further education and experience will be necessary.

• Introduction (what are PAMs, why do therapists use them, etc.)
• List one techniques used for each of the following conditions:
  • Hypertrophic scar
  • Flexor tendon injuries
  • Edema
  • Nerve repair
• Briefly summarize Florida’s licensure laws regarding the use of PAMs

Please use at least 3 peer reviewed scholarly articles. Must be APA.

 

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Qualitative research is a form of inquiry that analyzes information conveyed through language and behavior in natural settings. It’s used to capture expressive information not conveyed in quantitative data about beliefs, values, feelings, and motivation that underlie behaviors. Qualitative methods derive from a variety of disciplines and traditions ( Lincoln, 1995) . Some qualitative approaches use technical methods to determine the significance of findings, while others rely on researchers thoughtful reflection ( Morgan, 2000) . Whole quantitative and qualitative research approaches each have their strengths and weaknesses, they can be extremely effective in combination with one another. We can use qualitative research to identify the factors that affect the areas under investigation, then use that information to device quantitative research that assesses how these factors would affect user preferences. To continue our earlier example regarding display preference : if qualitative research had identified display type such as gangs in slums the researchers could have used that information to construct quantitative research that would let them determine how these variables might affect user preferences. At the same time, we can build trends that we have identified through quantitative research into qualitative data collection methods and, thus verify the trends. 

Respond to the bold paragraph ABOVE by using one of the option below… in APA format with At least one reference…..

·  Ask a probing question.

·  Share an insight from having read your colleague’s posting.

·  Offer and support an opinion.

·  Validate an idea with your own experience.

·  Make a suggestion.

·  Expand on your colleague’s posting.

 

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To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections: 

Executive Summary

• Provide a brief summary of the marketing plan.

Introduction 

• State the objectives of the strategic plan.
• Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.

Market Analysis 

• Describe the organization’s products and services
• Explain how these products and services meet the needs of the organization’s determined customer base.
• Include relevant aspects from the SWOT analysis you conducted in Week Two.
• State the competitive advantage your plan provides.

Environmental Analyses

• Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.
• External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.
• Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.

Marketing Mix 

• Describe the marketing opportunities and marketing goals for your chosen HCO.
• Explain the marketing strategies that are employed in your plan.   
• Apply market segmentation to your plan based on the target markets you have identified.
• Explain how database marketing was used or why it was not included in your marketing plan.

Plan Evaluation

• Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.
• Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.

Conclusion

• Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.

The Marketing Plan: 

• Must be 10 to 15 double-spaced pages in length (excluding the title page and references pages) and formatted according to APA style.
• Must include a title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must utilize at least 10 scholarly sources (in addition to the course text) that were published within the past five years. At least three of these sources must be from the University Library.
• Must document all sources in APA style.
• Must include a separate references page that is formatted according to APA style.

 

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