USING MEDIA TO ADVOCATE AND INFLUENCE

Case Assignment

Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior whereas media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008).

1. Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)
2. Describe each step you identified and its importance when designing a media campaign.
3. Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.
4. Describe at least 3 different budget strategies a health educator could use when implementing a health communication plan
   Length: 2-3 pages. APA FORMAT at least 3 sources

   Required Reading

   Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from
   http://cchealth.org/groups/chronic_disease/guide/media.phpFisher, C. (2015). Ways to reach a target audience. Retrieved on August 1, 2016 from
   http://smallbusiness.chron.com/ways-reach-target-audience-65087.htmlNational Commission for Health Education Credentialing, Inc. (NCHEC), Society for Public Health Education (SOPHE), American Association for Health Education (AAHE). (2010a). A competency-based framework for health education specialists 2010. Whitehall, PA: Author. Retrieved from
   http://www.nchec.org/assets/2251/areas_of_responsibilities_and_competencies.pdfOklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from
   https://orc.okstate.edu/content/advocacy-toolboxOklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from
   https://orc.okstate.edu/content/writing-government-officials-or-lobbyistsOptify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from
   http://www.slideshare.net/ArtilleryMarketing/how-to-build-a-social-media-campaign-15591263Schwartz, N. E. (2014). How to design an effective marketing and communications budget [Case Study]. Retrieved on August 1, 2016 from
   http://gettingattention.org/articles/195/planning-budgets/nonprofit-marketing-budget.htmlSociety for Public Health Education (SOPHE). (2010). Responsibilities and competencies. Retrieved on August 1, 2016 from
   http://www.sophe.org/Responsibilities_Competencies.cfmUnite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from
   http://www.uniteforsight.org/health-communication-course/module1 Yerian, N. (2013). 5 ways to reach your target market online. Retrieved on August 1, 2016 from
   http://www.adherecreative.com/blog/bid/145373/5- Ways-to-Reach-Your-Target-Market-Online

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.