Choose a company within Saudi Arabia and assess its readiness to internationalize. Explain the methods you would use to estimate industry market potential as well as any data sources you might use for sampling.
Your well-written paper should meet the following requirements:
- 5-7 pages in length
- Support your analysis by referencing and citing at least three scholarly sources in addition to embedding course material concepts and principles. The SEU Virtual Library is an excellent place to search for scholarly articles.