Question 1 (bus 510)
Many marketing researchers have their favorite research approaches or techniques. Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research.
Others contend that the only defensible form of marketing research uses quantitative measures. Take a position: the best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.
- Chapter 4: Conducting Market Research
- Chapter 9: Identifying Market Segments and Targets
- Chapter 12: Addressing Competitive Dynamics and Driving Growth
Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organization’s strategy and how they use these concepts to compete.