microsoft balance scorecard 1

Balanced Scorecard (See Appendix E): Indicate the primary annual objectives necessary to reach the firm’s long-term goals. Provide a summary of (or explain) the matrix information.

Perspective

Goal

Measurement

FINANCIAL

Firm Growth &
Profitability

CUSTOMER

Value Creation & Satisfaction

INTERNAL BUSINESS PROCESSES

Organizational Efficiency

LEARNING & GROWTH

Climate that Supports Change, Innovation, and Growth

 
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