marketing 41

Targeting is very important to marketers. Figure 6.2 shows targeting strategies that move from very broad to very narrow. Describe the four different Market Targeting Strategies in this figure in detail.

  • Provide a specific brand example for each one that shares why it would be a good choice for the company to use. (For example, if a regional mayonnaise company, Dukes, wants to become a national brand, they may choose a “mass marketing” strategy).
  • Do not use examples from the textbook
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