com325 consolidation and convergence

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How do media conglomerates represent the historical and present ideas of consolidation and convergence? Chose one corporate media conglomerate from the list below:

  • The Walt Disney Company
  • NewsCorp
  • The Washington Post Company
  • The Tribune Company
  • NBC/Universal-Comcast
  • Viacom

Briefly analyze its ownership history and holdings, and the structure and strategy of those holdings (e.g., vertical integration, horizontal integration, or something else):

  • Trace one of its media properties and analyze how its structure/strategy allows the corporation to maximize this property (e.g., Disney’s acquisition of Marvel), as well as the myriad ways it employs and distributes that property.
  • Evaluate the role this conglomerate plays in media concentration, and assess whether this concentration benefits or harms the audience and the public interest at large. Explain your assessment.

Your well-written paper should meet the following requirements:

  • Feel free to use the readings from this or any other module, in addition to incorporating at least two to three scholarly sources not used in this course.
  • Make your paper 3-4 pages in length, not including the cover and reference pages.
  • Format your document according to the APA format
 
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