case analysis 81
answer the case questions. uploaded the case with the questions
Case Study Discussion Questions
1. What changes taking place in American society make a one-size- fits-all healthcare system obsolete?
2. 2. What particular challenge did the community hospital face ?
3. What marketing techniques were used to address the needs of a
4. In what ways did the hospital disseminate its message to the
community (rather than relying on impersonal advertising)?
5. What indicators could the hospital have used to evaluate the
impact of these marketing efforts?