1 2 pages in length target market and social media zone strategy about the company sunglass hut 5 cites
TARGET MARKET (50 pts) a. What is the social media profile for the target market? The target market is different than the customer base. This is not “any possible customerâ€, this is who, specifically, is the social media plan trying to market to? b. This should be detailed and include a breakdown based on demographic, psychographic, behavioral. c. What are the social media habits for this target market? SOCIAL MEDIA ZONE STRATEGY (50 pts) For each zone, describe and evaluate (using concepts learned) what strategies the company uses for each zone. What phase of social media marketing maturity is the strategy at? Review below Social Media Zone Strategy questions. a. Social Community Zone strategies b. Social Publishing Zone strategies c. Social Entertainment Zone strategies d. Social Commerce Zone strategies e. Create a Social Media Mix graphic
Please answer input in the assignment.
1. Social community zone strategies – what approach to social networking and relationship building should we use? how will we represent the brand in social networks (as a corporate entity, as a collection of corporate leadership, as a brand character)? What content will we share in this space.
2. Social publishing zone strategies -what content do we have to share with audiences? Can we develop a sufficient amount of fresh, valuable content to attract audiences to consume content online? What form should our blog take? What social media site should we use to publish content? How should we build links between our social media sites, owned media sites, and affiliates to optimize our sites for search engines?
3. Social entertainment zone strategies – what role should social entertainment play in our social media plan ? Are there opportunities to develop a customized social game or to promote the brand as a product placement in other social games? Is there an opportunity to utilize social entertainment sites such as MySpace as an entertainment venue?
4. Social commerce zone strategies – How can we develop opportunities for customer reviews and ratings that add value to our prospective customers? Should we develop retail spaces within social media sites? If we socially enhance our own e-retailing space, what applications should be used? How can we utilize social commerce applications like group deals to increase conversions?
5. Create an experience strategy encompassing selected zones – how can we develop social media activities that support and or/ extend our existing promotional strategies? What message do you want to share using social media? How can we encourage engagement with the brand in social spaces? How can we encourage those who engage with the brand socially to act as opinion leaders and share the experience with others? In what ways can we align the zones used as well as other promotional tools to support each other? Can we incorporate social reminders in advertising messages, in store displays and other venues?
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